You’re Soaking In It

A film by Scott Harper

Where big brother meets big data

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising “the wild west.”

YOU’RE SOAKING IN IT reveals the behind—the—scenes process of collecting personal information to design ads that are tailored to influence us at the precise moment we are most ready to spend. Is this the height of invasive efficiency…or simply the price we pay for free internet?

Watch trailer
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Director

Scott Harper

Producer

Andrew Burnstein and Scott Harper

Runtime

76 & 60 Minutes

Rights Represented

International Rights

Captions Available

English

Language

English

Press

“You’re Soaking In It is a chilling look at advertising in the age of algorithms.”

- The CHCH Watchlist
Licensing Options
Watch trailer

Festival & Awards

Official Selection – HOTDOCS Film Festival

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Film Licensing

We distribute films globally but we only hold the rights in particular territories in some cases.

Letting us know what type of group you are will help us get you set up with the right type of license. If you do not fall squarely into one of these categories, select “individual” or contact us at screenings@rocofilms.com.

Unsure what you need?
Here are some basic definitions to help! Please visit our FAQs for further information.

  • In-person screening: This license includes the public performance rights required to host a screening for your group and a DVD copy of the film
  • Virtual screening: A link and code that are available for a single 72 hour period
  • Streaming subscriptions: Ongoing streaming access for an institution provided by our partner, Film Platform.  Please note it takes 3-5 business days to get your streaming access set up.  Questions about your set-up – contact setup@filmplatform.net.
  • DVD for classroom use: This is a DVD with permission to share in a classroom only
  • Custom and secure link and code to provide to event participants during designated screening period.
  • Option to receive registration information.

Includes Standard Setup Plus...

  • Custom screening page with your logo and event description
  • Option to add custom video introduction
  • Ability to add custom resources and ‘Calls to Action’
  • Access to participation and attendance analytics

Don’t worry, you can always change this date if needed but if you already have a screening or license activation date in mind, it will help expedite the process. Please note it takes 1 week to get a virtual screening room set up.

Your Selection
You’re Soaking In It

Where big brother meets big data

Cost $0.00